New T-shirt
on the block.
@wearebambam is one of those brands that stays engraved in your mind easily due to its colors and its visual universe. And for the #BamBam20 collection, I had the opportunity to collab with them and create “The Souvenir T-shirt”. Through design, we played with typographies and illustrations, reflecting the spirit of the 90’s most famous souvenir.
Moreover, for the collection’s launch we created the first interactive playground on Instagram. Each post is based on a different board game from the 90’s, and we challenged users to play in order to get discounts. However, as Instagram posts have limitations for playability, we “hacked the system” creating different profile accounts to tagged the posts and create a decision system that allows users to navigate and interact until they get the complete code.
